politics, religion

Data mining gets religion as campaigns target voters of faith

By Menachem Wecker @ Religion News Service

Data has increasingly become the currency of political campaigns. The two parties and campaign consultants put huge resources into developing sophisticated voter files based on previous voting records, phone numbers, email addresses and other data...As elections focus more on mobilizing voters of known views, rather than convincing a broad middle, those profiles have become increasingly valuable, and they are bought and sold within each party’s phalanx of consultants.

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